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Predictive Innovation: Core Skills (Volume 1), by Mark Proffitt
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About the Author
Mark Proffitt has helped deliver over $1 billion of innovations working with start-ups and Fortune 500 companies such as: Apple, Microsoft, Nintendo, Hewlett Packard, Visa, and SKF. Notable accomplishments include: - Developed 1st Statistical Process Control (SPC) system used in a US Automotive plant. - Deployed 1st web application at Hewlett Packard. - Contributed to Agile project management methodology. - Oversaw first global dual TV & Internet video broadcast reaching 1 billion viewers. - Produced 1 of the first 8 video podcasts, viewed over 1 million times before Youtube was created. - Taught Predictive Innovation on 5 continents.
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Product details
Series: Predictive Innovation (Book 1)
Paperback: 186 pages
Publisher: MarkProffitt.com; 1st edition (December 10, 2012)
Language: English
ISBN-10: 0578117282
ISBN-13: 978-0578117287
Product Dimensions:
6 x 0.4 x 9 inches
Shipping Weight: 10.6 ounces (View shipping rates and policies)
Average Customer Review:
5.0 out of 5 stars
3 customer reviews
Amazon Best Sellers Rank:
#576,507 in Books (See Top 100 in Books)
Mark had written a great book in the area of innovation.His book helps me to predict the next trend in the area of product and service development.I'm utilizing his ideas to help customers in recognizing rooms for improvements.The best part of all is that it helps me in improving my own business development.Compared to similar books, it has strengths in the detailed explanations, yet presented in an easily to understand language.It's really a must have book for everyone who likes to predict, or even better to create, the next trend.
This is a lucid, insight-rich book that has the potential to generate breakthroughs in business, civic, and personal endeavors. I'd welcome an open source app that automates many of the methods that Mark has brilliantly mapped. One can only imagine what would happen if such an app shipped with GoogleGlasses – it create everyday levers to change the world.
Many traditional innovation approaches involve unstructured brainstorming, generating a plethora of ideas, then running those ideas through a funnel... which does not necessarily result in the best solutions or the best ideas for projects. As Mark states in the book, innovation is profitably meeting an unmet desire. When you resort to unstructured brainstorming of ideas, though, you typically end up with a lot of wasteful noise... and not enough practical, profitable solutions to real problems.The Predictive Innovation approach offers a structured, analytical set of methods for producing viable solutions or options... rather than simply brainstorming 'nice-to-haves' and wasting time evaluating and throwing most of them out the window.
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